LinkedIn has an identity problem; people think it’s just a place for white collar, middle-managers, desperate to climb the corporate ladder.

So, we challenged LinkedIn to use its platform for good.

In 2019, we launched a social initiative in Grimsby. Exploring whether the power of the LinkedIn platform could help to change the fortunes of a local town. The campaign followed a number of local residents searching for new opportunities - including the town’s last remaining fishermen and first community farm. We also partnered with the local jobs centre and small businesses, as well as securing a long-term sponsorship deal with Grimsby Town FC.