LinkedIn has an identity problem.
Too many people see it as a platform for white-collar, middle managers, desperate to climb the corporate ladder.

In 2019, we challenged that perception.
We asked LinkedIn to use its network as a force for good - starting in Grimsby, with the platform’s first-ever social impact initiative.

The idea was simple: could the power of the LinkedIn network help change the fortunes of a town?

We followed a group of local residents as they searched for new opportunities - from Grimsby’s last remaining fishermen to its first community farm. Along the way, we partnered with the local job centre, small businesses, and Grimsby Town FC to unlock connections, create opportunities, and shine a light on untapped potential.