Gay rights have come a long way in the last 50 years, but there's still a long way to go. Our campaign for Pride In London highlights the ongoing challenges faced by the diverse LGBTQ+ community and looks towards a happier future somewhere over the rainbow.
Awards - D&AD Yellow Pencil, British Arrows Gold, Eurobest Gold, Creative Circle Silver, Kinsale Sharks Silver, One Show Bronze, Clio Bronze. Taylor Wessing Portrait Prize.
Australia 2031.
Escalating state disagreement has left a once united nation more divided than ever. The bickering state premiers have erected giant border walls that cut through local towns, beaches and the vast expanse of the Aussie outback. Until a single lamb chop reunites a nation.
We launched the campaign with a viral film. Before following up with guerilla OOH placed on key state borders, inspired by the iconic Berlin wall ‘kiss.’
Awards - Grand Prix Spikes Asia, Australian Ad Campaign of the Year, Gold Effie, LIA Silver, Shots Awards Silver.
How do you get more people to put honey on their porridge? Introducing the bigger, grizzlier and infinitely more fabulous Three Bears. The stars of our new cooking show from Rowse Honey. Each episode featured a delicious new honey and porridge recipe, as well as following the hilarious antics of our Three Bears. Rowse honey sales went through the roof.
LinkedIn has an identity problem; people think it’s just a place for white collar, middle-managers, desperate to climb the corporate ladder.
So we challenged LinkedIn to use its platform for good.
In 2019, we launched a social initiative in Grimsby. Exploring whether the power of the LinkedIn platform could help to change the fortunes of a town. The campaign followed a number of people searching for new opportunities - including the town’s last remaining fishermen and first community farm. We also partnered with the local jobs centre and small businesses, as well as securing a long term sponsorship deal with Grimsby Town FC.
More than 950 schools in the UK breathe illegal levels of air pollution.
The UK’s toxic air crisis is the biggest public health emergency facing the country and risks harming millions of children. We partnered with environmental lawyers ClientEarth to put pressure on the government. We launched an online film and targeted poster campaign in the 7 most polluted cities in the UK. Less than a week after the launch of our campaign, Sadiq Khan pledged to audit the country’s most polluted schools.
Strangers in the night.
The latest technology is impossible to put down. When you combine innovative technology with the eye-catching design of Audi, the result is irresistible.
Online Film
There was no brief, just one horrifying statistic: Domestic violence increases 38% when England gets knocked out of the World Cup.
With no budget, and one week to turn it around we needed a brave and controversial idea to cut through the noise. The film was picked up by media across the world and was viewed over 1.2m times online.
The Ultimate Playlist for Article 50!
Wave goodbye to Europe with a banger from Boys II Men. Pack your wife off with a tune from Taylor Swift.
Leaving the EU has never sounded so good!
Listen Here: http://spoti.fi/2oueVTU
#IAmTheCompetition
There’s no greater opponent than the one inside your own head. Our campaign looks at the battles we fight with ourselves, every athletes personal struggle to win the mind game. We teamed up with Aaron Ramsey, Heather Watson, Joe Root and Ben Stokes to bring the idea to life across a range of different media.
Half a million older people regularly go an entire week without seeing or speaking to anyone. To highlight the problem we set-up a social experiment challenging a young man to ‘Go It Alone’ for a week, capturing his struggle with isolation. The film received over 58 Million Views and 691k Shares with no paid media support.
The world of jobs can often feel a bit cold, corporate and disconnected from reality. We wanted to add some much needed humanity and emotion back into the jobs sector. So, we asked real people from around the UK what they were really searching for? Capturing their genuine, unexpected and sometimes powerful responses and launching LinkedIn’s first UK TV campaign.
Japan is a country known for its extremes.
So, how do you launch Japan’s most extreme lemon spirit in Australia?
You take the craziness of Japan and you turn it up a notch. 2 Sumos, 1 Sword Master and a whole lot of frozen lemons. -196. The Extreme Japanese Spirit.